A minimalist portfolio that gives a wide range of creative work one clear, confident home.
Miranda is a marketing consultant and multidisciplinary visual designer. Her work spans social media and website management, branding, video, pitch decks, photography and fine art, for clients from small local businesses to larger organizations.
She came to us for a dedicated portfolio with a minimalist direction, one that would present every discipline with clarity and let the work speak first. Within that direction, she gave our team creative freedom.
Miranda’s portfolio lived on a Google Sites page that had grown to ten pages. To give her work the presentation it deserved, six problems had to be solved together.
Visitors opened a Services dropdown with six subpages, and on smaller screens the labels were cut off. They had to guess where the work they wanted to see was kept.
Client flyers, screenshots, slides, phone photos and artwork came in different colors, sizes and crops. Side by side, they competed with each other instead of reading as one body of work.
Clients had no reliable way to reach her, and without a favicon the site looked unfinished in the browser tab.
Miranda preferred not to buy a domain, so the site had to run on a free address and free tools and still feel professional, load quickly and stay reliable.
Most projects came with images and few descriptions, so we had to present the work clearly without inventing claims on her behalf.
The site needed to feel credible to small local businesses and to larger organizations alike.
Miranda asked for a minimalist direction. We treated that as a discipline: every decision either helped a visitor find the work or got out of its way.
Five pages replace ten. The Work page filters by Branding, Social media, Websites, Pitch decks, Photography, Fine art and Video, and every project opens into a gallery with arrows, swipe, keyboard control and thumbnails. Each service links straight to its filtered projects.
A warm beige palette, a serif and sans-serif pairing and matching cover images give every project the same frame, so flyers, screenshots, photographs and paintings sit together without any of them being altered.
Static HTML, CSS and a small amount of JavaScript, with no framework or database, hosted on Cloudflare’s free plan. Images are WebP with lazy loading, videos load only when played, and every page was designed phone first and checked at phone width.
The home page on laptop and phone.
The portfolio is live and gives Miranda one place to send potential clients. Here is what we fixed along the way.
Ten pages across menus and a dropdown
Five pages: Home, Work, Services, About and Contact
Work spread behind service subpages
One Work page with seven filters and a gallery for every project
A contact page that was not working
A working contact form that sends enquiries to her email
No favicon in the browser tab
A branded favicon that finishes the look
Flyers, screenshots and photos in mixed formats
One palette, one type pairing and matching cover images
Testimonials on a page of their own
Two testimonials on the Home and Work pages, where visitors are deciding
No custom domain
A fast, lightweight site on a free Cloudflare address, ready for a custom domain when she is
Working with Frayora to build my marketing consulting website was a seamless experience. As a marketer, I have high standards for how my brand should be positioned, and Frayora exceeded them all.
They were able to take my vision and turned it into a sleek, professional, and highly functional site that perfectly represents my business. The attention to detail and communication made the entire process seamless.
If you need a web designer who truly understands how to design websites to achieve business goals and conversions, I highly recommend Frayora.
Explore the site we designed and built, or tell us about the work behind your business.
